It always starts the same way.
You’re building your business, trying to tick all the important things off the list when suddenly—it hits you.
You need a logo.
And because you’re a resourceful human being (and maybe slightly running on adrenaline and three hours of sleep), you open Canva at an ungodly hour, type in your business name, pick a font that looks decent, and hit download.
Boom. Brand, done.
Except… it’s not.
At first, everything seems fine. You slap that logo on your website, set up an Instagram profile, and maybe even print it onto a few thank-you cards. But then the cracks start to show.
👉 Your logo looks weirdly stretched on your website.
👉 The colours on your Instagram grid don’t match your packaging.
👉 Your website, business cards, and email signature all look like they belong to completely different brands.
Before you know it, your brand is having a full-blown identity crisis.
This isn’t just about aesthetics (though, let’s be honest, that’s a big part of it). It’s about experience.
Because when your brand looks disjointed, your business feels disjointed—to both you and your customers.
How to Create a Brand That Feels as Good as It Looks
If you’re reading this thinking shit, my brand is all over the place—breathe. We fix this with intentionality.
✔ Choose a cohesive colour palette (and stick to it).
✔ Create a brand style guide—so you’re not picking fonts on the fly.
✔ Make sure your visuals tell a clear story—your website, social media, and packaging should all look like they belong together.
✔ Think about the customer journey—what’s the feeling you want them to have at every touchpoint?
Branding is a whole ecosystem—your logo is just one part of it.
And when you get it right? Your brand becomes an experience people remember.
Okay, so we know that branding isn’t just about looking nice. It’s about creating a consistent, memorable experience that makes people feel something when they interact with your business.
But how do you actually fix a brand that feels disjointed? Start here:
1. Define Your Brand Essence
Before you even touch your visuals, you need to know who your brand is. Because if you don’t have a solid foundation, no amount of pretty fonts and colours will make your brand feel cohesive.
Ask yourself:
👉 What’s the deeper mission behind your business? (Beyond just making sales—why does your brand exist?)
👉 What emotions do you want people to feel when they interact with your brand?
👉 What words would you want someone to use when describing your business to a friend?
When you can confidently answer these questions, branding decisions become so much easier—because you’re building from a place of intention, not just what “looks nice.”
(Psst… if you need help with this, grab my Brand Identity Playbook—it walks you through the exact steps to define your brand so you can create a visual identity that actually feels like you.)
2. Create a Cohesive Visual Identity (That Works Everywhere)
This is where we go beyond just the logo. Your brand visuals need to feel consistent across every touchpoint—whether it’s your Instagram, website, packaging, or email signature.
✔ Your colour palette – Stick to 3-5 core brand colours and use them consistently across everything. No more random colours for each Instagram post.
✔ Your typography – Choose 2-3 fonts max (a primary font, a secondary font, and maybe an accent font). Overcomplicating this leads to chaos.
✔ Your imagery & brand patterns – Whether it’s lifestyle photography, hand-drawn illustrations, or textures, make sure they all align with your brand’s style and message.
When your visuals are aligned and intentional, your brand looks polished, professional, and effortless—even if you’re working from your kitchen table in your PJs.
3. Think About the Entire Brand Experience
Your brand is more than just how it looks—it’s about how people interact with you at every touchpoint.
👉 Website: Is your website easy to navigate? Does it feel like an extension of your brand, or does it give ✨DIY chaos✨?
👉 Social Media: Are you showing up with a consistent voice, style, and message?
👉 Packaging & Customer Experience: If you’re a product-based business, does your packaging reflect your brand’s essence? If you’re a service-based business, do clients feel like they’re getting a seamless, branded experience from first inquiry to final delivery?
Branding is storytelling, and every single detail contributes to how your story is told.
Want to Get Clear on Your Brand’s Essence?
If your brand is feeling a little all over the place (or you’re not sure where to start), my Brand Essence Workbook will walk you through the process of defining your brand’s core identity—so you can finally build a brand that feels intentional, cohesive, and 100% you.
