Your Logo Isn’t Your Brand—
It’s Your Full-Blown
Identity Crisis

You started your business because you had a vision, a passion—something you knew could make an impact. But somewhere along the way, branding became an afterthought. You threw together a logo in Canva, picked some colours you liked, and called it a day. Now? Things feel disjointed. Your brand lacks cohesion, and deep down, you know it doesn’t fully represent you.

This Brand Identity Playbook changes that.

Let me guess..

You started your business because you had a vision, a passion—something you knew could make an impact. But somewhere along the way, branding became an afterthought. You threw together a logo in Canva, picked some colours you liked, and called it a day.

Now? Things feel disjointed. Your brand lacks cohesion, and deep down, you know it doesn’t fully represent you.

The Brand Identity Playbook changes that.

Does this sound familiar?

You DIY’d your logo in Canva and picked a few random colours, but now your brand feels all over the place—and it shows.

You feel embarrassed sending people to your website because it doesn’t truly represent your business or the quality of your work.

You’re spending way too much time tweaking fonts and colours, but no matter what you do, it still looks inconsistent.

You know your brand isn’t attracting the right people, but you’re not sure how to fix it.

You’ve outgrown your original branding, but the idea of starting over feels overwhelming and confusing.

Your socials, website, and packaging all feel like they belong to different businesses, and you’re craving that cohesive, professional look.

If any of this feels like you, you’re not alone—and the good news is, it doesn’t have to be this way.

Imagine if this could be you—

001// You’re finally proud to share your website, social media, and packaging because your brand feels authentic and aligned with your business.

002// You’re attracting the right clients—people who resonate with your brand, value your work, and are excited to invest in your products or services.

003// Your brand feels consistent and professional across every touchpoint, from your Instagram feed to your product packaging.

004// You’ve stopped wasting time obsessing over design details because you have a clear, cohesive brand strategy—and you can finally focus on growing your business.

005// You feel confident and empowered to show up in your business, knowing your brand reflects the quality, passion, and vision behind what you do.

You don’t need more inspiration—you need a playbook to turn your ideas into a cohesive brand.

This is what's inside

Define Your Brand’s Core Identity
Discover your mission, values, and what makes your business unique, so you can build a brand from the inside out.

This playbook walks you through every step of the branding journey, helping you create a brand that doesn’t just look good—it feels aligned, intentional, and unmistakably you.

Clarify Your Brand Voice
Learn how to craft messaging that sounds like you and speaks directly to the hearts of your ideal audience.

Build Your Visual Direction
Create a moodboard, interpret it with intention, and develop a cohesive colour palette and visual style that reflects your brand’s soul.

Choose the Right Logo Style
Understand the different logo types—from serif fonts to monograms—and pick the one that aligns with your business vibe.

Curate a Consistent Brand Experience
Make sure your brand feels cohesive across every touchpoint—whether it’s your website, social media, packaging, or client emails.

Who is this for?

Women entrepreneurs and small business owners who are ready to move beyond a DIY logo and build a brand that feels aligned and professional.

Founders who DIY’d their branding but now feel disconnected from how it looks and want to elevate it with clarity and intention.

Creatives, makers, and service providers who are ready to create a cohesive brand that reflects their vision and resonates with their audience.

Dreamers ready to be seen—if you’re tired of blending in and want to build a brand that feels like home, this is for you.

Why This Playbook Works

Unlike generic branding templates, the Brand Identity Playbook is designed to be interactive, practical, and tailored to help you uncover the unique essence of your brand. You won’t just slap together colours and fonts—you’ll create a brand that feels authentic, cohesive, and ready to grow with your business.

Learn to interpret your moodboard

and translate it into a strategic, cohesive colour palette that aligns with your brand’s personality.

Discover the right logo style

that reflects your business identity, whether that’s bold and modern or elegant and timeless.

Refine your messaging

so you can communicate your value clearly and consistently across all platforms.

Build a cohesive brand experience

that feels seamless from your website to your social media, packaging, and beyond.

What's included?

001// Interactive Notion Dashboard – A beautifully designed, easy-to-use workbook that you can duplicate and edit in real time, keeping all your brand insights organized in one place.

002// Fillable PDF Version – Prefer a printable copy? We’ve got that covered, so you can work through the playbook in whichever way feels best.

003// Real-Life Examples & Guided Exercises – No more blank-page paralysis. We guide you through each step with prompts, templates, and real-world examples to inspire your creativity.

ready to transform your brand?

Brand clarity starts now. The Brand Identity Playbook gives you the tools, guidance, and confidence to build a brand that doesn’t just look beautiful—it feels aligned, professional, and unmistakably you.