Branding is everywhere, and that’s exactly why it’s essential for your brand to be aligned with who you are, where you want to go, and the clients you want to resonate with. It’s not just about the visual elements like your logo; it’s about the emotions your brand evokes, the colours you use, the tone of your copy, and the images you choose. Every aspect of your brand feeds into the decisions you make as a business—from marketing and activations to platform strategy and overall direction.
Take Rhode, for example. Their branding is seamlessly integrated into every touchpoint of their online presence. Let’s see just how many branding elements we can spot in just five minutes, from their socials to their website.
Instagram: The First Stop
In the top section of Rhode’s Instagram alone, there are six key branding elements:
• Their logo.
• A clear ethos.
• A memorable motto/tagline.
• Personal branding (Hailey Bieber herself).
• A website link.
It’s immediately clear who they are, what they stand for, and what they’re offering—all within a single glance.
Posts: Branding in Action
Looking at their top six Instagram posts, branding is everywhere:
• Font consistency.
• A cohesive colour palette.
• Packaging design that aligns with their aesthetic.
• Personal branding tied to Hailey Bieber.
• Subtle but impactful logo placement—even embossed into the snow!
Website: Seamless Transition
Clicking on their ‘link in bio’ leads to a website that mirrors the Instagram experience. Their branding is clear and consistent:
• The logo takes pride of place.
• Minimalistic product packaging allowing brand cohesion.
• Fonts and colours flow seamlessly from social to web.
Even their tagline, spotted on Instagram, is repeated within the first few scrolls of their website. This repetition reinforces their message and ties their branding together beautifully.
More Than Just Pretty Designs
It’s easy to think of branding as just the visuals, but it’s so much more than that. Branding is about weaving your ethos, values, and identity into every touchpoint. Rhode, for example, demonstrates its commitment to “doing better and doing good” not just through marketing but also in its product design.
Consistency Is Key
Even with just five minutes of exploration, it’s clear how Rhode’s branding works:
• A simple website design that lets the products and message take centre stage.
• Minimalistic packaging that maintains continuity across their range.
• Essential yet impactful typography that reinforces their identity.
And this doesn’t even cover in-store activations, unboxing experiences, or additional touchpoints.
You Don’t Need a Hailey Bieber Budget
Here’s the good news: you don’t need a celebrity-sized budget to achieve this level of branding impact. What you do need is a custom brand that reflects:
• Who you are.
• What you stand for.
• The change you want to create.
Once you have this foundation, it’s all about consistency. The more cohesive and aligned your branding is, the stronger and more lasting the impression you’ll leave on your audience.
