Creative Direction for Self-Starters
For founders who want to take control of their visual identity - without the guesswork, branding missteps, or sacrificing design integrity.
shop
This is where intention meets independence.
Where visuals work hard, and stories run deep.
Where you build a brand that doesn’t just look good - it feels like you.
The ones building from scratch.
The ones realigning as they grow.
The ones ready to take creative control of their brand without compromising their vision.
Our intention
We believe branding shouldn’t feel out of reach - or that DIY is a dirty word.
We design for founders
Timeless, capsule-style templates that don’t follow trends - they follow you.
Tools that honour your story, evolve with your ideas, and give you structure without boxing you in.
Our designs are intentional
After a decade in marketing and design, I realised my passion wasn’t just telling stories - it was translating them into visual brands that feel like home.
Sunday Muse was born from a desire to break the rules, trust my gut, and help founders do the same. Here, I blend creative direction and thoughtful design to build brands that are rooted in identity, not trends. Brands that feel unshakably you.
